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Sidney Crosby Rbk SC87 by Reebok

Sidney Crosby and Reebok showcased the new 2007 Rbk SC87 line of footwear, apparel and hockey equipment at Sport Chek in Mississauga, Ontario

August 21, 2007
Article Copyright © 2007, Eric Bonnici. All Rights Reserved.

TORONTO, Aug. 21 - This morning Reebok and NHL Most Valuable Player, Sidney Crosby, teamed up to reveal the latest Fall 2007 apparel, footwear and hockey equipment under the Rbk SC87 brand name. All items within this collection feature the SC87 shield logo designed to incorporate Crosby's initials and jersey number. "It's an honour to have my own logo designed after my initials and jersey number, in the colours of the Pittsburgh Penguins", said Crosby. The launch of this brand offers Sidney Crosby fans a chance to win a trip to see him play in Pittsburg.

Sidney Crosby Sport Chek SC87 Press Conference

During the design process Reebok incorporates input from Sidney Crosby himself.

"We're proud to work with Sidney on bringing fresh and innovative new designs to the Rbk SC87 collection", says Matt O'Toole, President and CEO of Reebok Canada. "We wanted to combine fashion and performance elements inspired by Sidney's lifestyle - from his closet to his gym bag, and bring that to Canadian consumers from coast to coast."

It appears Reebok is focusing on comfort, lifestyle, and top athletic performance through the RBK SC87 clothing, shoes and technically advanced RBK Edge Hockey Uniforms and equipment. In fact, on the ice, Sidney wears Rbk 9k Pump skates and the complete line of Rbk hockey equipment.

"When I'm training, traveling or at home with friends, I need comfortable clothing and shoes that reflect my own personal style and the Rbk SC87 collection has me totally covered," said Crosby, the youngest player and the only teenager ever to win a scoring title in any North American pro sports league. Off the ice Crosby’s favorite item is the Rbk mesh cap he wears just about everywhere.

Sport Chek With Sidney Crosby Promotional Display

In Canada the Rbk SC87 line is available only through the Forzani Group Ltd. The Forzani Group Ltd. is Canada's largest national retailer of sporting goods. "We're proud to have been selected as the exclusive retailer in Canada for the Rbk SC87 collection." Says Bill Gregson, President and COO, The Forzani Group Ltd. The Forzani Group includes Sport Chek, National Sports and Sports Experts. A complete list of stores run under the Forzani Group can be found at:

Hockey fans will enjoy everything associated with the launch of the RBK SC87 brand, from the fabulous web sites, limited edition promotional Sidney Crosby hockey cards, and a chance to see Crosby play in Pittsburg.

Reebok has set up a site dedicated to the Rbk SC87 collection at It features everything from on ice hockey equipment to casual wear and running shoes. There is also nice wall paper for your computer and several inspiring video clips of Crosby. You will also find a downloadable Reebok add featuring Sidney Crosby on Google.

The new NHL uniforms, designed by Reebok, will be used starting in the 2007/2008 season. The uniforms are created using new technology and a sleek design, while keeping player performance and safety as the main objectives. The site dedicated to the new NHL Reebok Edge uniforms is another well done site.

The Reebok Hockey site is located at:

Hockey card collectors will be thrilled to add a limited edition series of "Upper Deck" Rbk hockey cards featuring Sidney Crosby to their collection. This 'gift with purchase' promotion provides consumers with the opportunity to receive these hockey cards when they purchase items from the Sidney Crosby Rbk SC87 collection.

Sidney Crosby Rbk Reebok Hockey Card UDSCBK1

Finally fans will be delighted to know they have a chance to win an all expense paid trip for 2 to watch Sidney Crosby play a game in Pittsburg during the 2007-2008 season. You can enter online by clicking on the ‘Game Night Contest ‘ Link followed by the Sport Chek logo at





      is an unofficial fan tribute web site dedicated to NHL phenom Sidney Crosby. This site is in no way affiliated, or associated with Sidney Crosby, the NHLPA, or the National Hockey Leauge (NHL).