Meet Sidney Crosby Contest

Pepsi, Lay's and Gatorade brands are giving away one prize every hour for 56 days, including the chance to meet NHL star Sidney Crosby

September 11, 2007

TORONTO, Sept. 11 /CNW/ - Game On! With another NHL season right around the corner, hockey fans are getting ready to cheer their favourite teams and follow Canadian superstar Sidney Crosby's first season as captain of the fast-rising Pittsburgh Penguins.

But why just watch Sidney Crosby play on TV, when you could get the chance to fly to a game and meet him in person?

Meeting Sidney Crosby is just one of the incredible prizes the Pepsi(R), Lay's(R), Doritos(R), and Gatorade(R) brands will be awarding every hour, every day during the "Game On with Sidney Crosby" promotion running between September 9, 2007 and November 3, 2007.

For a chance to win one of 1,344 prizes, consumers should look for an Entry Code located on specially-marked "Game On with Sidney Crosby" Pepsi(R) and 7UP(R) soft drinks, Lay's potato chips, and Doritos tortilla chips or they can enter a UPC code from any Gatorade(R) thirst quencher product. Consumers simply visit gameonwithsidney.ca and enter the Entry Code or UPC code (Gatorade(R) products only) to be entered in the hourly draw.

Hockey fans have a chance to score one of the following prizes or exclusive VIP experiences:

-4 Meet Sidney Crosby Experiences
- 960 EA Sports NHL 08 video games
- 200 Xbox 360 Core video game and entertainment systems
- 120 Samsung 32" LCD HDTVs
- 28 Sidney Crosby autographed hockey sticks
- 28 Sidney Crosby autographed replica jerseys
- 4 NHL All-Star Game VIP Experiences in Atlanta

"The start of another NHL season is always big news for fans, so we wanted to get the 'Game On' in style and give our loyal consumers the chance to win hockey prizes and experiences they just can't get anywhere else," said Dale Hooper, Vice President Marketing, Frito Lay Canada. "Meeting Sidney Crosby is pretty high on most hockey fans' wish lists."

"For passionate hockey fans, the countdown to the next season begins as soon as the Stanley Cup is skated around the rink in June. From free agency to the draft to off-season trades and finally the start of training camp, true fans are just itching for the puck to drop once again," said Tom Hare, Vice President of Marketing at Pepsi-QTG Canada. "We're fans ourselves and we feel the same anticipation, so we put together a promotion that we're sure fans
won't be able to resist."

Prizes will be seeded randomly with the exception of the All-Star VIP Experience and the Meet Sidney Crosby Experience, which will be alternately awarded once per week for the 8 weeks of the promotion. The promotion will be supported with "Game On with Sidney Crosby" in-store displays at retail outlets throughout Canada. Full contest details are available at gameonwithsidney.ca.